Az-Zukhruf - 43:28

وَجَعَلَهَا كَلِمَةً بَاقِيَةً فِي عَقِبِهِ لَعَلَّهُمْ يَرْجِعُونَ
[43:28]
And he made it a word to continue in his posterity that they may return.
And he left it as a Word to endure among those who came after him, that they may turn back (to Allah).
And he made it a word enduring among his seed, that haply they might return.